In development · founding partners onboarding from Q4 2026

Writing

Things worth writing down once.

Original research, and working notes on the parts of European multichannel operations that are genuinely hard. Every figure carries the source it came from, and every sentence about TOVIA carries the state the thing is actually in.

We write when we have looked at something ourselves and the answer was not already published. That means fewer articles than a content calendar would produce, and it means the numbers in them can be checked — every figure links to where it came from, and every claim about TOVIA's own product carries a label saying whether it is built, in development or planned. Where an article says something is not certified or not connected, that is the current answer rather than a modest way of saying yes.

  1. Planned

    We checked 16 ecommerce operations vendors. Three publish a security certification.

    Sixteen vendor websites, read in one pass on 28 August 2026. Three name a security certification. Six have no security page at all. None publishes a sub-processor list. Here is what to ask instead of trusting the adjectives.

    security · vendor selection · research

  2. In development

    The €3 rule: what the end of the €150 threshold means for your CN codes

    The €150 duty relief ended on 30 June 2026. A temporary €3 flat duty applies per tariff classification until 1 July 2028 — so a CN code is now a cost driver rather than paperwork, and Product Identifiers become mandatory on 1 November 2026.

    compliance · customs · product data

  3. Built

    Why marketplace listings get rejected when your product data is "complete"

    "Complete in the PIM" and "valid for this channel, in this market, in this language" are different questions. Five failure classes, why the schema is per marketplace rather than per marketplace family, and what a pre-submission check actually has to do.

    channel readiness · marketplaces · compliance

Updates

Roadmap, changelog, and the EU rules that change your listings.

Occasional. Not a drip sequence, and never a condition of anything.