Platform

One operating layer between your product data and every place you sell.

Zuduno gives European brands and distributors one operating model for product information, channel readiness, availability and orders across markets.

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A control layer for the operation around every product

Zuduno sits between the systems that hold your source data and the channels where customers buy. It gives catalogue, ecommerce and operations teams one place to understand what is ready, what is blocked and what needs a decision.

Each product keeps its identity while channel and market rules are applied before submission. Availability and order context stay attached to the same operational record.

Sources on the left, markets on the right, one record in the middle.

Core workflows

Four connected capabilities, one shared product record.

Product Master

Write it once. Every channel gets its own version.

One canonical record per product; variants carrying GTIN, EAN, SKU and MPN; attributes authored per locale and per channel scope. Each channel’s version is generated from the master rather than stored as a second truth.

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Product master → channel dialects

Product masterSKU CFT-6C-INOXGTIN 8412345678904

Shop · es-ESCafetera italiana de acero inoxidable, 6 tazasmaterialacero inoxidable 18/1046 / 255
Amazon · de-DEEspressokocher Edelstahl 6 Tassen — induktionsgeeignetbullet_point_1Induktionsgeeignet, spülmaschinenfest55 / 200
Marketplace · ro-ROEspressor manual din oțel inoxidabil, 6 ceșticaracteristicicompatibil inducție45 / 120

One SKU, three channels, three locales — the same record, described the way each channel requires.

Channel Readiness

Find out from us, not from the marketplace.

Channel rule sets run against each listing before submission, and a failing check names the attribute, the rule and the channel. EU compliance attributes are blocking checks — that is the part a feed tool does not do.

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Readiness · before submission

Readiness · Amazon DE, FR, ES2 blocking · 1 to check

BlocksDEEPR packaging registration number missingLUCID number required before listing · 41 SKUs affected
BlocksFRGPSR responsible person not setEU economic operator required on the offer · 41 SKUs
CheckES · es-ESCN code missing on 2 of 6 variantsNeeded per variant for the flat customs duty
ReadyDE · de-DETitle within channel limit55 / 200 characters
ReadyAllGTIN present and check-digit valid8412345678904

The two blocking rows are EU compliance attributes rather than content rules — the part a feed tool does not check.

Inventory & Orders

Stock you can promise, orders you can see.

Availability per location, reservations that hold stock while an order is decided, and order intake into worklists an operator can actually work.

Explore Inventory & Orders

Availability · reservations · worklist

AvailabilitySKU CFT-6C-INOX

Location	On hand	Reserved	Available
Marbella · main	1 240	86	1 154
Bucharest · 3PL	512	144	368
Warsaw · overflow	96	0	96

Worklist

ORD-2026-004182HeldReservation expired before payment cleared
ORD-2026-004190ExceptionLine SKU not in the product master

On-hand, reserved and available-to-promise are separate numbers, because a single stock figure is what oversells a listing.

Import & Connectors

If you can export a CSV, you can start.

A documented import contract brings regional, custom and established platforms into the same onboarding path, with staging and preview before a person commits changes.

Explore Import & Connectors

Import · staging and preview

Staging · products.csvNot committed

5 214Parsed
312Create
4 881Update
21Reject

row 1 942 · gtin8412345678900Check digit does not match — expected 4
row 2 118 · title.ro—Required for a variant sold on a Romanian channel

Preview only. Nothing is written until you commit — and a commit is reversible.

Nothing is written until a person commits, and a commit is reversible.

Operational foundations

Designed for controlled, multi-tenant B2B operations.

Multi-tenant, tenant-scoped by design: Every query is scoped to your organisation. There is no global fallback path.
Additive migrations only: Your data survives every release.
EU hosting: EU region, tenant-scoped, with mandatory scoping on every query.
Import contract before connectors: Regional and custom platforms are first-class, not an afterthought.
Audit trail: Activity, audit and readiness are separate records, kept separately.

FAQ

Questions people actually ask

Is Zuduno a PIM or an order management system?

Both halves of the seam. The product master and the readiness checks are PIM territory; inventory and orders are OMS territory. The point is that they share one record, so a listing that passes every content rule and has no stock is still shown to you as a problem.

Which platforms does it connect to?

The integrations directory covers the commerce platforms and marketplaces in scope for Zuduno. For regional or custom systems, the documented import contract provides a controlled path for products, customers, orders, lines and refunds.

Does it replace my shop admin?

No. It sits above the systems and channels you already operate, coordinating product information, readiness, availability and orders while you keep running each channel where it belongs.

Where does my data live?

The application is designed for EU hosting with tenant-scoped data access. The Security & Trust page explains the current hosting, access, audit and portability model in procurement-ready language.

How do we evaluate it?

Start with a representative catalogue, the channels you operate and the markets whose rules create the most work. The evaluation is scoped around your operating model rather than an empty generic workspace.

Evaluate Zuduno on real operational complexity.

Bring a representative catalogue, the channels you run and the markets you need to support.

Start your evaluation Explore the platform